2 local drink companies looking to energize a $6 billion market – June 26, 2011.
Green and Company’s Pure Energy® is targeting demographics it feels have been ignored by traditional energy-drink companies.
“Pure is a sophisticated, health & trend conscious energy drink developed for people that are the same way,” Green states.http://www.buffalonews.com/business/local-business/article468611.ece
Pure Energy® makes Debut in 2011 Energy Guide
June 2011 Pure Energy Drink® can be found in Bevnet's 2011 Energy Guide. Follow the above link to download a free copy of the guide.
Buffalo-Based Products Company Lands National Business Introducing New 0 Calorie Energy Drinkhttp://www.bevnet.com/news/2011/1-4-2011-pure-energy-kum-go
December 20, 2010 (PRWEB) – On Friday, Buffalo, NY based consumer products firm, Green & Co. announced a multistate distribution deal the company landed for their new zero calorie energy beverage called ‘Pure Energy’™. The deal, inked with Midwest convenience store giant Kum & Go and distributor Farner-Bocken, will market the product across eleven Midwestern states and access as many as 10,000 retailers. The contract is estimated to boost the company’s revenue by $2.5 million by 2012 and create as many as ten new positions in the company.
The product is one of nearly fifteen the company owns and intends to launch over the next three years in the consumer market. Energy beverages have been immensely popular with a wide variety of consumers, from those seeking more energy and productivity on the job to those enjoying a bit a free time. In addition, this market is expected to lean more and more toward healthy energy replacement products, as the impact of unhealthy additives in existing products comes to light.
“We see a pervasive trend towards zero sugar, zero calorie beverages, and as a new energy drink, ‘Pure’ fits well into to those offerings,” Richard Ginther, Kum & Go Category Manager. Currently, the market for energy replacement products is approximately $30.4 billion, and that is expected to grow exponentially with the 18 – 30 year-old market segment over the coming years.
“From its label to its formula, Pure was made with health conscious and trend setting consumers in mind,” states Garrett Green, CEO. “We wanted to reintroduce a wider range of people to the concept of a cold, caffeinated beverage using clean, gender neutral packaging that doesn’t scare women or health & image conscious men away.”
Garrett, who is also the founder and owner of the company, will spend the next several weeks planning for a comprehensive, multi-channel advertising campaign to be launched within cities such as Des Moines, Tulsa, Springfield, and Denver.